Jess: Videos which challenge/support gender and race stereotypes

Video supporting gender stereotypes: The Pussycat Dolls - Buttons
http://uk.youtube.com/watch?v=Lad9PVjKwOE
I think that this video supports the gender stereotypes of woman as The Pussycat dolls are not wearing many clothes so that the male (and female as they may want to be like them) can have visceral pleasure; the male gaze. During this video there are lots of images of the women’s bodies and they dance suggestively to the camera most of the time… and to Snoop Dogg. The fact that they are singing “Loosen up my buttons” suggests to the audience that they are there to serve Snoop Dogg and men, in an inferior role. The men in the video are looking at the women's bodies for visceral pleasure which invites the audience to look too. In nearly everyshot as least one of the Pussycat dolls are being focused on.

Video supporting ethnicity stereotypes: Coolio- Gangster's Paradise
http://uk.youtube.com/watch?v=N6voHeEa3ig
I think that this video supports ethnicity stereotypes as the video begins with Coolio smoking. Many young black men are stereotyped as being troublemakers, often involved in gang crime. In the video, there are some young black men fighting which supports this view. Coolio is dressed in a steriotypical gangster way which connotes he is trouble.


Video challenging gender stereotypes: Kate Nash -Foundations
http://uk.youtube.com/watch?v=orACIBjHuI4
I chose this video to show Kate Nash challenging the gender stereotypes of women, nowadays. Even though she is singing about how she is gripping on to her and her boyfriend’s relationship, she seems quite equal to him as she can stand her ground and stand up for herself. She is not represented as an object for the male viewers, there are no shots of her bare body, she is represented as strong minded and feisty. In the video, Kate stands her ground against her boyfriend, she uses her voice to suggest she is not the steriotypical sexy singer but quite common and mouthy.



Video challenging ethnicity stereotypes: Sugababes-Ugly (People are all the same)
http://uk.youtube.com/watch?v=qN4VOFeSc-4
I think that this video challenges the ethnicity stereotype of white people being “better” than black people as the message of the song is that people are all the same; as everyone is equal.