Monday, 3 November 2008

Jess: Analysing a Music Video

The Pink Spiders- "Modern Swinger"
Forms and Conventions:
The forms and conventions evident in this video are:
The genre characteristics in this music video are: stage performance, costume- women in pink wigs, short dresses and long socks; animal costumes; band in coloured suits; main singer in white suit; women with drum in shorts and tight top; men in boxing outfits. The hairstyles in the music video are- women in pink wigs, long hair for women; band have messy hair, and dance routine- girls in pink wigs and people in animal costumes dancing.

The Relationship between the lyrics and visuals and Music and visuals:
There are lots of close ups of the main singer singing and shots of the band performing to show the relationship between the lyrics and visuals. The editing has been cut in time to the music to show the relationship between the music and visuals. There are many short sequences, which keep cutting. Women in wigs and people in animal suits dancing in time to the music also show the relationship. Drummer nodding in time to the music. There are close ups of: main singer singing, man strumming on guitar, and drum. Use of voyeuristic treatment of the female body, as there is a close up on the lower back of the women drumming to draw the male audience's attention to her bum.
Visual Techniques:
The visual techniques used in this video are:
Camera Techniques:
Camera- handicam to make the video feel as if it is amateur moving in time to the music, close ups on instrument and main singer, long shots to show the dancers moving in chorus, high angle shot on the drummer playing the drums, zooming in of man strumming on guitar, panning of camera to follow singer's movement, close up on main singer singing creates enigma as we can only see his silhouette, zooming out on women to reveal her sitting on cuddly toy, long shot to whole show band on stage, camera zooms in from longshot to close up to show the message "4 a good time call pink-spiders" written on the car window,
Editing:
Editing- short sequences, quick editing in time to the music, screen split into three showing members of band performing
Mise-en-scene:
Mise-en-scene- flashing lights, use of spotlight, guitar, drums, women wearing little clothing, car, animal costumes, fluffy toy- sexual, flashing lights to give the impression of the band performing lve on stage, boxing gloves, flasher on long coat and glasses to create confusion and an enigma for the audience.
Special Effects:
Special effects- when man flashes, black box to hide rude gesture, speeding up of girl dancing, smoke

This music video is an example of an amplifying relationship between the music and visuals as people are dancing to the music and the band are moving/nodding to the music to emphasise the connection. The relationship between lyrics and visuals is illustrative as there is a link with all the sexual visual references to the song. This means the music video gives the audience some idea about what the songs about without having to listen to the words.

This music video doesn’t present any challenging ideas. The video could be considered post-modern because it is about a new modern culture of swingers which is an accepted activity of today. The video ues post modern techniques such as manipulation of the speed and use of the handicam.

Women are represented as sexual objects in this video as they are there to look at. The women in this video are dressed in very short pieces of clothing and only ever dance. The Boxers are represented as strong and hardworking as the audience can see their muscles as they practice punching.

The Ideological discourse is that you should be able to be whoever you are and express whatever sexuality you are. This reinforces the accepted view of swingers in this video, however, in this song, the singer is talking about his girlfriend as a "modern swinger".

This video may be consumed on focused channels specific of the punk pop genre. it is very unlikely for this video to be accessed on tv channels such as MTV, and the Box as it is a very specific genre of music.



1 comment:

Ms Johnson said...

Very good work JEss, well done