Jess and Sarah: Goodwin Analysis of Chosen Track

1. Music Videos demonstrate genre characteristics.
The genre of our video is pop/punk and so we will be incorporating in our video generic characteristics such as live performance and comedic aspects. Artistic content.

2. There is a relationship between lyrics and visuals.
Our video will not be completely illustrative as the song is about being addicted to drugs and it would be...well...illegal to demonstrate this in our video! Instead we will imply that the lead singer has done something wrong as he is running from the police. This is disjuncture as it has no relation to the song but on the other hand is connected through the idea of having "no easy way out.". There will also be moments of lip-syncing in our video. (ALSO SEE ABOVE POST NAMED "JESS AND SARAH: LYRICS AND ANALYSIS)

3. There is a relationship between music and visuals.
Our video will be illustrative in that the shots will cut with the beat and fit in with the music, for example fast paced pieces of music will be accompanied by fast paced scenes in the video. Our video will be partly performance based and so the music will be linked to the images through shots of instruments being played. In contrast to this, our video will also be disjunctive as there will be scenes where the music plays but there is no connection between the music and what is happening in the video, for example a man will be running down the street but will not be dancing, singing or playing an instrument.

4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work.
Our lead singer will be the main character in the narrative of the video and so will have frequent close-ups to advertise him as an artist. The Pink Spiders as a motif use the colour pink in their clothing and mise-en-scene. So we will continue this motif by having our lead singer (who is representing a criminal) wearing a black and pink striped top.

5.There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body.
In our video, we will have a shot of the artist looking into a mirror to include the notion of looking and to show that it is him who is being advertised.

6. There is often intertextual reference to films, TV programmes and other music videos.
In our music video, we will include an advert for The Pink Spiders' new album "Sweat It Out" in the form of a poster on a wall. This fits in with the idea that a music video is a promotional technique used by artists.